ReviewHostingASP.NET – One of the most important things in SEO is keywords. Keywords will always be dependent on the type of website you operate, the type of niche and even your competition. Finding right and powerful keywords or phrases will be extremely important too. Your keywords will determine your website’s traffic and revenue. It doesn’t matter if you’re selling products or services, the more keywords you rank for, the more traffic you’ll bring. Yes, once you’ve found the perfect keywords for your website/page, writing SEO friendly content isn’t that hard anymore. A lot of companies decide to call in professional SEO experts to do their keyword research, but you will be able to make it yourself! In this article, we will help you finding right and powerful keywords to increase your website’s traffic.
Finding Right and Powerful Keywords: Do a Brainstorming
The first step you need to take for finding right and powerful keywords is to simply sit down and write down keywords. Just write a list of all the keywords and phrases that might be useful for each page, page type or blog post. What’s more if it’s needed, ask your friends what would they type into Google if they were looking for your product, service or offer? Think about what your ideal customer would type into a search engine to look for your product or service. What problems do they have? What are they thinking? What are they feeling? What keywords are your competitors using? What words and phrases do they use in social media channels like Facebook, Twitter and Google+? The main purpose of this part is to make you and the other participants think outside the box. Interact with people, ask for their opinion and get their feedback. You can get invaluable ideas and suggestions from a multitude of sources, such as your colleagues, clients, or friends. Remember to always think like a customer. This is a rule of thumb in marketing. Remain focused on the prospective customers and try to understand how they think.
Finding Right and Powerful Keywords: Use Keyword Research Tools
There are numerous free of charge resources, applications that will help you finding the right and powerful keywords for your website. However,, remember that no tool is perfect. Don’t be afraid to use your intelligence and common sense. These tools will help you select which keywords to use, but it doesn’t mean will predict the amount of (relevant) traffic that you’ll get by using them. Here are some of free keyword research tools:
- Google’s Keyword Tool – generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends.
- Related Pages – generates a list of possible keyword combinations based on lists of keywords that you provide.
- Google Suggest – as you type, Google will offer suggestions.
- Overture Inventory – currently a Yahoo! Search Marketing product – generates a list of related searches that include your term and also shows how many times the term was searched for during the last month.
- SEO Book Keyword Suggestion Tool – shows top keyword phrases from Overture; links to other keyword research tools and links at various vertical databases, blog searches and tagging systems to show you top results from other information sources.
- Digital Point Keyword Research Tool – shows you the results of your query from both Wordtracker and Overture for determining which phrases are searched for most often
Add the new keywords suggested by the tools above to your list. Then ask yourself, are these keywords relevant to my website’s content? Will my ideal customers find what they’re looking on my website when they search using these keywords? You need to be sure about this.
Finding Right and Powerful Keywords: Don’t be too General or Specific
Then, it’s time to select which keyword that you will use for your website. Remember, it’s important that the term you choose is general enough that a lot of people will search for it, but narrow enough that you have a decent chance of getting a high search rank for it. For example, the term “Web hosting” is way too general. However, “How to choose the right web hosting” is a pretty good one. Likewise, so is the term “Europe” (sites like Wikipedia will often dominate these spots). Though, “Choosing the right web hosting provider in Europe” is a much better term to focus on. So, in finding right and powerful keyword, don’t use too general or specific words.
In addition, you have to pay attention to long tail keyword. MOZ says the long tail keyword make up 70% of the searches performed on the web. Long tail keywords are phrases that consist of between two and five words, usually used when searching for a rather specific item. Long tail keywords often convert better because they catch people later in different wants. For example, person searching for “personal trainer” is probably browsing and looking for information. They’re not ready to engage. However, someone searching for “best price personal trainer”, personal trainer Thousand Oaks” or “personal trainer boxing classes” is likely ready to do some push ups with you.
Finding Right and Powerful Keywords: Focus!
SEO favors the “drip method” of content creation, which means that it takes time and frequency to make it to the top of a search query. If you’re trying to get a high ranking on a keyword and you only intend to write about it once, you’re most likely going to fail. So pick something you write about often. Look at your categories, article titles, and other content on your site. Are there common keywords that you’re already writing on? Consider expanding on them in some way. Your writing must be a focus. There are topics that you just naturally gravitate towards. Focus on what you’re already writing about and you’ve done in finding right and powerful keywords for your websites.