ReviewHostingASP.NET – Many e-commerce website owners work diligently on Search Engine Optimization (SEO) to drive massive amounts of traffic to their site, only to discover that their sales are walking in the same direction with their web traffic. These business owners learn the hard way that selling online is not just a numbers game. Absolutely, traffic can drive the costumer come to your site and buy your product. But, one thing that you should know, it’s not only web traffic that can determine the e-commerce sales. So what more can you do after your SEO effort is starting to pay off, and your website has a steady stream of visitors? Just focus on Conversion Rate Optimization (CRO). CRO is some techniques that can convert your visitors into paying customers. In this article, we’re gonna share some tips on CRO that you can do to improve your e-commerce sales.
Here are essential e-commerce tips that can help you to improve your e-commerce sales:
Improve Your E-commerce sales: Use Web Analytics
This is an important first step. Using web analytic tools can help you get the answers to the following important questions:
- Who is visiting your site?
- Where are they coming from?
- How long do visitors stay on your site?
- Which pages are they visiting?
- How far are potential customers going in the buying process before abandoning their carts?
- Many e-commerce platforms include these tools with their service. You might have already used the famous Google Analytics to track your visitors. There are also free web analytic tools available like PIWIK open source analytic software, or paid tools like MixPanel.
Whichever tool you use, it’s wise to regularly review your site’s analytics to help discover areas where you might need to improve. Once you have a good handle on your analytics, you can use the remaining tips to help increase sales. Here is an excellent article to help you quickly get started on using Google Analytics for conversion rate optimization.
Improve Your E-commerce sales: Engage Your Visitors
Avoid the common temptation to just publish what is essentially an online catalog. Certainly you want to provide specific information on the products you sell. But don’t stop there. Instead, provide some useful content that’s related either to your overall industry, or each individual product you sell.
According to SmartBugMedia.com, 61% of consumers feel better about a company that delivers custom content. They’re also more likely to buy from that company. For example, if you sell finish carpentry tools to residential do-it-yourselfers, your site could include a library of how-to videos that demonstrate how to fabricate and install new trim woodwork. Or in the case of Zappos, producing sales video for each and every product has proven useful in CRO!
Improve Your E-commerce sales: Upgrade Your Site
If your website is more than a few years old, there are probably new and better design and functionality options that can make your site easier to use. Internet access via mobile devices is increasing every day. So, if your site isn’t mobile-ready, you should make that a priority by incorporating responsive web design.
You should also add social media integration to your site. This will allow your visitors to easily share your site on their social media pages. That’s is like word-of-mouth on steroids. According to a social impact study, 75% of shoppers who read comments shared by their friends clicked on the product link contained in the post. Even just updating your photos and tweaking your copy can make a big difference in the quality of your visitor’s experience. The simple rule? Make your site looks credible, and make it easy for users to find information, though on desktop or mobile.
Improve Your E-commerce sales: Make it Easier to Buy
If you’re finding that visitors are leaving your site after having placed items in their shopping cart, it may be a sign that your shipping charges have given them a case of sticker shock. Statistics published on FactBrowser.com show that 45% of consumers abandon their cart, and 46% of those cart abandoners do it because of high shipping costs.
To mitigate this, you could provide information about your shipping rates earlier in the process. Another option is to have a pop-up offering a discount when visitors try to abandon their cart and leave your site without buying. You should also implement some kind of cart recovery mechanism to convert those abandoned carts into sales.
Improve Your E-commerce sales: Choose the Right Web Hosting
As an e-commerce website owner, you need to understand the mechanism of website hosting. The efficiency of your e-commerce website hosting determines to an extent how your site performs. Substandard hosting sucks and no matter how good the content is, it is likely to turn away the visitors then it will make your e-commerce sales are short from expectation. Quality web hosting ensures that the site speed is optimized effectively. Most web visitors do not have the patience to wait for your site to load. Having a slow website will affect the number of visitors to your website as well as the conversion rate. Reliability and speed are crucial features in e-commerce websites. The web hosting service provider you are working with must provide secure infrastructure to ensure that the payment details of your customers are highly protected. Collaborate with a hosting provider who can support more channel functionality across mobile devices, tablet and desktop. With a solid multi channel presence you will be able to get more traffic leading to increased revenue.
It is important to ensure that the infrastructure is good enough to meet the number of online visitors. You can do this by scaling out the number of servers used by your site. You can achieve guaranteed uptime despite server failures and power cuts by using the correct hardware set up. One of the factors that lead to downtime is your server being overworked beyond its capacity. The best solution is to ensure that you deploy more servers that are dedicated to handle certain tasks. By doing this, you will have more orders processed. Settle on a hosting service that promises 99.9 percent uptime in the agreement.
Still Choosing The Best E-commerce Hosting Platform? Try nopCommerce 3.60.
nopCommerce is probably the best open source eCommerce software solution available on the market. It has a really easy setup and can be customized more quickly than ZenCart or Magento. nopCommerce 3.60 is a fully customizable shopping cart. Here is list of the important features and in the new nopCommerce 3.60:
- New clean default theme.
- Predefined (default) product attribute values. They are helpful for a store owner when creating new products. So when you add the attribute to a product, you don’t have to create the same values again.
- Base price (PAngV) support added. Required for German/Austrian/Swiss users.
- “Applied to manufacturers” discount type.
- Security and performance enhancements.
In choosing the best and recommended nopCommerce 3.60 hosting, we recommend you to choose HostForLIFE.eu. Considering all the factors like the price, reliabilty, costumer support and performance, HostFoLIFE.eu is one of the most efficient hosting solution for your nop
Commerce site. They provide the uptime of 99.99%, appreciable disk space and latest version of ASP.NET. Not only that, their hosting has a full compatibility with nopCommerce 3.60, it’s because nopCommerce is stable and highly usable based on ASP.NET (MVC) with MSSQL Server or higher as the backend database. There’s no doubt that HostForLIFE.eu is the preferable hosting service for numerous nopCommerce websites. You can choose any of the performance-oriented hosting plans and pay a competitive price to ensure proper hosting of your site. With the 24×7 customer support, you can get in touch with our technical support representatives at any time.